The End of MWC
The official explanation from FOX was, that the spectator getting
less and less. That was enough that the longest running sitcom was taped the
last time at the 5th may. And that even though FOX got well known through
MWC.
But it was clear, when FOX changed the timetable and sended MWC
at Saturday night. After they recognized that this wasn't so good they put
MWC back to sonday afternoon. But it was too late. FOX did't get enough money
with the sitcom. We have to remember that the actors earned a lot. Ed O'Neill
had been the best paid actor ever been in a sitcomarsteller gewesen
sein.
And here ist the Terry Rakolta part
Then in 1989, a Detroit housewife named Terry Rakolta started a
campaign to convince advertisers to boycott the show. "I find it very
offensive." she said at the time. "It exploits women, it stereotypes poor
people, it has gratuitous sex in it and very anti-family attitudes." Rakolta
landed on Nightline and the front page of the New York Times. It was, as one Fox
executive recalled later, "$100 million worth of promotion" for the still
little-known network.
Soon the Bundys will join the Nelsons, the Huxtables and the
rest of the great sitcom families in syndication heaven--if they'll let them in.
Fox announced today that May 5 will be the final original episode of
Married...with Children, at 10 years of age the longest-running entertainment
series now on television.
In case you've been watching PBS all these years, Married...
centers on Al, a dyspeptic shoe salesman played by Ed O'Neill, his layabout wife
Peg (Katey Sagal), their horny kids (played most recently by Christina Applegate
and David Faustino), his buddies, the NO MA'AM club (that's National
Organization of Men against Amazonian Masterhood), their neighbors, Steve (David
Garrison) and Marcy (Amanda Bearse)--and their obsessions with sex, bickering
and beer.
The show virtually launched the Fox network. Kicking off the
inaugural season in 1987, Married... startled viewers with its raunchiness and
helped establish Fox's image as a cheeky upstart.
Then in 1989, a Detroit housewife named Terry Rakolta started a
campaign to convince advertisers to boycott the show. "I find it very
offensive." she said at the time. "It exploits women, it stereotypes poor
people, it has gratuitous sex in it and very anti-family attitudes." Rakolta
landed on Nightline and the front page of the New York Times. It was, as one Fox
executive recalled later, "$100 million worth of promotion" for the still
little-known network.
Married... has drawn low numbers this season (it's the
105th-ranked show, with a 3.6 household rating as of April 13), as Fox yanked it
from its traditional Sunday slot to help boost new shows on Saturday night, then
returned it to Sunday when that strategy failed.
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